creation of a website

Creating a website: what are the different steps?

Tool for communication website is one of the most effective ways to promote your company. communicate and attract new customers to increase your sales.

Why have a website ?

Be present and communicate on Internet has become a must for all companies. The first reflex of Algerians is to make their research on the web.

Some figures on the Internet in Algeria:

• Algeria has more than 24.48 million'Internet users (annual digital growth hootsuite 2019) of which: 18 - 45 year olds are in the vast majority with 77%. With a strong concentration of 18 - 35 years old, almost 60 % of Algerian Internet users

The young population is aware of the new technologies (digital native).

• An average Internet user spends 16 hours per week on surf on the web.

• 22 millionusers are present on the social networks in Algeria in January 2020.

• L'Algeria is the first step in the top 20 countries with the most strong growth in terms of of internet users in 2018.

• Distribution of time spent on the Internet in Algeria

A website allows you to :

• Present your activitiesyour products & services,
• Promote your products and/or your benefits, by adding photosand descriptions,
• To create a direct link with your customersto gauge their opinion,
• From maintain and develop your turnover,
• From sell your products and services online,
• Increase your notoriety and occupy a space not used by your conccurents,
• Inform your customers and leads with: your contact detailsyour prices, your offers (...).

The creation of the website dedicated to your business increases your visibility.

The customer makes his decision with the help of the available information, he compares the offers, and this, generally thanks to the Internet. By accessing the contentWith the help of your website, photos and description of your product or service, you provide your prospect with what he came for. Answers to his request that potentially predispose him to subscribe to your offer.

The website is a credibility factor. An explanatory and communication showing the customer that your company is active. This will interest them even more. It is also a source of income more than appreciable in terms of trade. If you have a commercial siteYou give the customer the possibility to buy directly from you wherever they are.

It is also a loyalty toolIf your customer can get everything they are looking for on your site, then you are ensuring their full satisfaction and repeat purchases. The customer reviews, most visited pagesThey give life to the site and provide new information to prospects. About your products and services, their qualities and their real utility.

When you make the decision not to have a website dedicated to your business you are making the risk of not existing with the majority of your customers.

What are the steps to create a website ?

Convinced of the stakes of digital for your businessIf you are considering starting a business in the creation of a website. With a online presenceYou hope to be visible to everyone and attract tons of customers. Here are the 4 steps to follow!

Identify your goals and define a strategy

As a first step, before even planning to create or redesign a site, you should gather as much information as possible. Check out what works on your current site, look at the competition's sites, and take into account feedback from colleagues and clients on the existing one. If you hire an expert to develop your website, he or she will ask you questions about your goals, your target audience and your priorities.

Answer the basic questions

To begin defining the structure of your website, you must first answer these four questions: What are your goals and needs? Do you want to promote a service, a product, a particular information (product showcase, blog, ecommerce, educational site, theme-based site)? What is your target audience? What will be the content of the site?

Define your strategy

Identify in advance the keywords that are useful for your referencing on search engines. Also, you must choose a theme for your website, as well as a target audience. For a quality referencing, the website should be dedicated to a unique and well-defined theme. Finally, you will have to determine the social networks on which to communicate (Linkedin, Facebook, YouTube, Instagram...) and what type of webmarketing action you will implement (affiliation, sponsorships, emailing...)

Define your name, hosting and budget

The second step is to lay the foundation for your future website. Some important decisions to make.

Choose a domain name

If your site is a brand, take the name of this brand if the domain is available. Otherwise choose a name that is simple to remember, identifiable, not too long, easily referenced and why not with a keyword representative of your activity.

Choosing an accommodation

There are two possibilities for hosting: if you have servers and a team capable of intervening, you can internalize the hosting. Less expensive because it does not involve additional costs, it requires a team available 24 hours a day to ensure a continuous and quality service. You can also outsource the hosting of your site to a professional host (shared servers or dedicated servers).

Write a specification

The specifications are important to list all the tasks to be performed for the creation of the site. In addition, it also contains the constraints that the contributors will face to complete their project.

Define the structure of your site

The creation of a tree structure for your site will allow you to think about the organization of the content. Indeed, at this stage you will have to define key aspects related to the positioning on search engines. Hence the importance of keywords, on which you will have worked upstream.

Design and creation of your model

This is followed by the design and creation of your mock-up. At the end of this step you will see what your site will look like (content, brand logo, structure, color code and photos). This is also where you can make the first changes.

Writing content

Creating quality and original content is essential for a good referencing. Think also to call upon a specialist in "microcopy" to work well all the textual of the site. Writing in a clear, effective but also attractive way is not so easy. To stand out from the competition, you need to integrate "microcopy" into your UX strategy. Know that a few words could be enough to improve the conversion potential of your website. A simple phrase can reassure users and convince them to contact you.

Create the wireframes of the site

The wireframe is the functional model of your site. It presents the graphic and aesthetic aspects, which allows you to focus on the organization of content and the navigation path. The chosen structure must be in accordance with your SEO strategy.

Web development

The programmers come into play! The web integrator will transform your graphic models into indexable pages, via lines of programming in CSS (for the colors) and HTML (to structure the pages).

Integration of the site pages

The front-end developer will transform the graphic models into pages that can be interpreted by any web browser. The micro-interactions as well as the visual animations will be realized at this time.

Interaction with the database

If your site needs to store information, you will need a database. The back-end developer comes into play to add a database and a dynamization layer to the static HTML pages. The interaction of your site with the database will be done through other development languages, such as PHP or ASP.

Realization of the tests

Before your site goes live, it is recommended that you perform tests to ensure that each page works. Once everything is up and running, it's time to go live!

Interested in creating a website? Learn more about our agency